InterContinental Hotel, the largest hotel in the world, plans to launch Nuevo Hotel brand in China

According to foreign media reports, the world's largest hotel operator InterContinental Hotel said on Tuesday that it plans to launch an advanced mid end hotel brand in China by the end of the year.

The company's chief executive Andrew Cosslett said at a news conference, the company is not the brand name, the brand positioning will be between the current high-end hotel chain brand Crowne Plaza and luxury hotel brand InterContinental.